Poppy Dinsey is a well-known figure in the online world of fashion, and has featured in numerous national publications as well and being featured on several radio and television shows.
For those of you that don’t know her, I will explain her background.
I’m sure all of you have, at some point or another, seen an ‘Outfit Of The Day’ blog post or tweet. This simple idea was the start of Poppy’s blog around 10-years ago. She decided to start a blog on which, each day, she would load a photograph of what she was wearing. Soon enough, Poppy was having hundreds of thousands of visitors logging on to her blog every month to see what outfits she had put together, and many of those were contacting her asking for details of where they could buy them.
Being blessed with brains as well as beauty, Poppy saw a business opportunity shining brightly.
It was from this idea that her website was born in September 2011 – WIWT.com (WIWT = What I Wore Today) – an outfit sharing social networking site. Fashion bunnies across the globe can create their own profile on the network and share their daily outfits with other members, tagging the items they’re wearing, which in turn links back to the websites of the brands and shops the pieces are from.
For Poppy, the next logical step was to create an iPhone app, thus making the WIWT even more accessible to people. No longer would they have to get to a computer to upload their outfits, they could now do it on the move whilst commuting, on the beach whilst sunbathing, or in bed with a hangover.
I think you’ll agree; the girl is a genius!
As mentioned earlier, Poppy has received extensive media coverage and is now considered a big name in the world of fashion having been featured and profiled on numerous radio stations, television programmes, MSN UK, and in Marie Claire, Company Magazine, Red Magazine, More!, The Observer, The Guardian, The Independent, The Evening Standard, The Sun and the Daily Mail – the Evening Standard even named Poppy as one of ‘London’s 1000 Most Influential People’ in 2011 for her work in the fashion and digital worlds – impressive, non?
Despite her huge success, Poppy is still one of the nicest people I’ve met through Twitter (her username is @PoppyD). With over 13,000 followers and an official ‘verified’ tick (I’ll always remember the day her followers noticed she’d bagged a tick – and her surprise when she found out!), she always, somehow, finds the time to reply to people that send her messages and she’s very down-to-earth. I’ve had conversations with her a few times about lots of different things (from celebrities to Angel Delight) and she’s always supportive and encouraging to other people. When I mentioned my blog to her and the interviews I do, she was more than happy to help me out and let me feature her – me and my lil ol’ blog.
So – a lovely girl, a huge intelligence and with a business that lots of us girls wish we’d thought of first (!) – find out a little more about the founder of WIWT in our interview below:
DO YOU ENJOY YOUR CELEBRITY STATUS?
I wouldn’t say I have celebrity status. I seem to get the weird side (creepy men approaching me on the tube) without the good side (a private jet).
WHAT’S THE BEST FREEBIE YOU EVER GOT, SIMPLY FROM BEING IN THE PUBLIC EYE?
Anything I’ve been able to enjoy with my friends or family – so hotels, meals etc. Free shit isn’t much fun when you can’t share it.
IF YOU WERE A BISCUIT, WHICH WOULD YOU BE?
A Penguin. Delicious AND hilarious. (Because of the jokes on the wrapper. Ahem)
WHAT’S YOUR FAVOURITE MEAL?
I’m slightly obsessed with rice at the moment, anything Mexican or Japanese with lots of rice and lots of chilli.
WHAT’S YOUR FAVOURITE DRINK?
Porn Star Martinis.
DO YOU SLEEP WALK?
No, but I used to get night terrors as a side effect of sedatives I was on. The word terror doesn’t even come close to describing it. I wouldn’t sleep walk, but I’d sleep fight.
IF YOU WERE ASKED, WOULD YOU DO A REALITY TV SHOW WHERE THE CAMERA FOLLOWED YOU EVERYWHERE?
I’ve been asked a number of times and I’m yet to be convinced it would be a good idea.
CARS OR BIKES?
DOGS OR CATS?
WHAT DO YOU HAVE IN YOUR FRIDGE AT THE MOMENT?
Gavi and hot sauce. That’s literally all that is ever in there.
HOW MANY PAIRS OF SHOES DO YOU OWN?
ANY BAD HABITS?
Sleeping on my front when I know it’s bad for me.
IF YOU WERE AN ANIMAL, WHAT WOULD YOU BE?
BEST PRESENT YOU HAVE EVER RECEIVED?
My Paloma Picasso for Tiffany necklace is the most precious thing I’ve ever been given. I can’t believe I own it. I got it for Christmas last year and I’ve never taken it off.
WHEN YOU WERE A CHILD, WHAT DID YOU DREAM OF BEING ‘WHEN YOU GREW UP’?
WHAT HOBBIES DO YOU HAVE?
I don’t feel like I have any time for hobbies any more, my hobbies became my work. I’m very passionate about films though, I probably watch 5 movies a week.
WHAT’S YOUR FAVOURITE TV PROGRAMME?
Would I Lie To You?
WHAT’S YOUR FAVOURITE FILM OF ALL TIME?
Adaptation or Silence of the Lambs.
WOULD YOU RATHER FIGHT 10 DUCK-SIZED HORSES OF 1 HORSE-SIZED DUCK?
10 duck sized horses, I wouldn’t fight them though. I’d take them home and cuddle them.
IF YOU COULD RENAME YOURSELF, WHAT NAME WOULD YOU CHOOSE?
WHERE’S YOUR FAVOURITE PLACE IN THE WORLD?
A village in north eastern Mallorca where I spent a lot of my childhood.
WHAT ONE SING WILL ALWAYS GET YOU ON THE DANCEFLOOR?
Anything by Sean Paul.
DO YOU HAVE ANY FEARS?
Oh yes, hundreds.
DO YOU PREFER A ROAST DINNER IN THE WINTER OR A BBQ IN THE SUMMER?
BBQ in the summer.
WHO WOULD BE YOUR 5 DREAM DINNERPARTY GUESTS?
Gary Neville, Jeremy Vine, Tyra Banks, Beyonce and my boyfriend.
IF YOU COULD MEET ANYONE IN THE WORLD (DEAD OR ALIVE) WHO WOULD IT BE AND WHAT WOULD YOU SAY TO THEM?
Tyra Banks. I’d thank her.
WHO HAS BEEN THE BIGGEST INFLUENCE ON YOUR LIFE AND WHAT DID THEY TEACH YOU?
Lots of people have shaped me, family and previous bosses have been the most influential I suppose. It’s hard to think of anything specific, I’ve learnt as much how not to do stuff as I have how to do stuff.
ARE THERE ANY WORDS OF WISDOM YOU WOULD LIKE TO PASS ON TO THE LILLIESANDLOVE READERS? PERHAPS A QUOTE OR MOTTO?
IF YOU WERE STRANDED ON A DESERT ISLAND, WHAT 3 THINGS WOULD YOU TAKE WITH YOU?
Sun tan lotion, paper and a pencil.
WHAT ARE YOU PROUDEST OF IN YOUR LIFE?
I can’t say what the real answer is because it’s MEGA slushy so I’ll give you my second proudest achievement – WIWT.com
WHAT WAS THE HAPPIEST MOMENT OF YOUR LIFE?
I have lots of happy moments every day, I love laying in bed in the sunshine though. I don’t believe in curtains. (I’ve always lived high up enough to avoid them!)
WHAT’S YOUR MOST EMBARRASSING MOMENT?
I don’t have time to be embarrassed. I let other people be embarrassed on my behalf while I just carry on being a dick.
WHAT’S YOUR EARLIEST MEMORY?
I remember being in hospital before my sister was born, so I was 2. I’m not sure if that’s my earliest memory but that head injury explains a lot.
DO YOU HAVE A MESSAGE FOR THE LILLIESANDLOVE READERS?
If you don’t like your life you can change it.
As well as WIWT.com, Poppy publishes her Lust List (from High Street to designer). You can also follow her on Twitter – @PoppyD.